Do Comedies Beginning in Turmoil but Ending in Harmony Celebrate Life? Essay

This is not the best essay (it’s rubbish but take from it what you will) To some extent, the statement is true as proof lies in many plays and novels. An example of this is Shakespeare’s comedic plays. The play ‘A Midsummer Night’s Dream’ begins in Athens where there is turmoil in the sense that Egeus’ daughter, Hermia, does not want to marry Demetrius. At the time of writing the play, these kinds of issues where the epitome of turmoil, parents were desperate to have their daughters married off, the disobedience of this tradition would have caused disharmony and embarrassment, which at the time of writing the plot was abhorrent, demonstrating the turmoil referred to in the question. By the end of the play, the characters fall in love with their respective partners, thus the play ends in harmony. This can mean that the Shakespearean comedy celebrates life as it demonstrates the hardships that the characters faced and how they overcame them. This shows the audience that they can also overcome the situations that they are facing as the audience could relate to the characters. This provided the audience with reassurance and a motive to remain positive, they know that their problems will be solved eventually. The comedy in this sense is celebrating life’s pain, harmony and ability to overcome. However, many comedies that begin in turmoil and end in harmony fail to ‘celebrate life’. Examples include Heller’s ‘Catch 22’. This novel includes the main character Yossarian trapped in the middle of World War II. It is soon revealed that Yossarian seems to think that everyone is trying to kill him, and so takes the war on a personal level. This situation appears quixotic and so the reader is subsequently unattached from the novel and the improbable storyline. Readers are unable to feel a connection to Yossarian, and the plot of the novel means that readers are unable to draw parallels from their own lives to Yossarian’s or any other characters, consequently the story does not celebrate life of the readers or the characters, even if the novel ends in harmony. The novel being set in World War II and the audience reading in the 1960s up until today suggests that life would have been completely different. This includes the fact that in the 1960s and to today turmoil is perpetual, especially recently with all sorts of problems regarding the recession, politics and personal issues such as rises in divorce and dealing with depression. Consequently, the issues dealt with in ‘Catch 22’ concerning the war are completely different to what people arerecently dealing with thus making it progressively difficult to relate to, and so the comedy does not celebrate life in this sense, the two lives differ enormously. However, it could be argued that the distorted image of life that Heller has put across in ‘Catch 22’ could be celebrated. Although the novel contains improbable situations and unlikely events, the readers are still able to somewhat relate to the characters through their personalities and can develop a connection with certain characters they feel they may relate to. ‘Catch 22’ ends in harmony, at which point the readers would be able to joyous for the fictitious characters and the obstacles they’ve overcome, the comedy in this sense is celebrating life of the fictional characters. Other comedic texts, such as Pride and Prejudice celebrate life as Jane Austen writes the book to be metaphorically representing life at the time of writing. In the novel, a mother is desperate to have her daughters married; this was very common in the 1800s. Along with this, PP deals with issues regarding manners, education and upbringing; all of which were important in the audience at the time because of the society that they were in. This in itself celebrates life of the people of that generation as the novel metaphorically represents the lives of the readers, the hardships they face to do with class, marriage, education, how these are overcome and prospective happy ending. The readers may not necessarily achieve the same happy ending, or a happy ending at all, but the fact that Austen has employed the happy ending allows the readers to feel resonance, and also happiness for the characters and because through Austen’s writing style, they have been so closely connected to, almost like friends. Thus the life of the characters is celebrated as well as the readers, whether or not they gain the same outcome.

Rhetorical Analysis, Mickey Mouse

Rhetorical Analysis 10 February 2013 In the article The Masks of Mickey Mouse, Robert Brockway explains how Mickey Mouse was one of the most important cultural symbols during the twentieth century. The article discusses how mickey mouse went from being a slap stick cartoon character like all other animated personalities and grew into a much more complicated being. He was the sign of hope and escape during the depression and evolved even more into the dominating avatar of Disney itself. Brockway begins his article by describing Walt Disney himself trying to explain the dramatic success of his simply drawn cartoon character.It starts the article by showing the reader that even Disney himself is shocked by the massive popularity the animated mouse collects during the 1920s and 1930s. This also sets up the first point the writer pushes which is that Mickey Mouse is no ordinary cartoon character but a diverse, evolving cultural symbol that everyone around the world can relate to. As the a uthor puts it, â€Å"He has become an archetypal symbol, not only to Americans but to people everywhere, especially to the generation that was young during the thirties. Brockway goes on to reinforce the initial argument by stating that the entire film industry was shocked by the torrential success of Disney’s character and saying, â€Å"Mickey was instantly popular not only among ordinary people young and old, but with intellectuals, artists, and heads of state (Profiles of Popular Culture 80). † The author continues to press the point of the cartoon’s global influence talking about the king, George V, in England requiring a Mickey Mouse short be watched before every film performances and the Emperor of Japan wearing a Mickey Mouse watch.Shortly after proving Mickey’s dominance of international culture Brockway talks about how complicated the short, round mouse really is. He claims Disney himself tried to explain the mouse’s popularity simply on his plainness, saying that everyone could understand him easily. Brockway counters this statement by stating, â€Å"He is as complex as Disney was himself and as profound in his symbolic and mythic implications as any mythic or fairy tale character (Profiles of Popular Culture 80). † Another point the author makes about Disney’s character was that it was in the actual shape of Mickey’s body that was a reason for his dominance. He also evokes the mysteries of the circular design which some authorities find profoundly significant as an archetypal figure. Such a phenomenon can scarcely be dismissed as frivolous,† Brockway announces in his article. There is a statement later in the essay that talks about curved shapes having always been a favorite of people even if they don’t realize it. It states that since there is no threat in a curved surface we enjoy them more, unlike a sharper object with points which we see as more of a danger.For this reason the author deducts that one of the contributing factors to Mickey’s early competition, Felix the cat, didn’t last simply because of how sharp his design was. The essay quotes John Hench, â€Å"Mickey has been accepted all over the world, and there is obviously no problem of people responding to this set of circles. I’m going to oversimplify this, but circles never cause anybody any trouble. We have bad experiences with sharp points, with angles, but circles are things we have fun with- babies, women’s behinds, breasts. So Mickey was made this way, while a contemporary known as Felix the Cat didn’t get anywhere.He has points all over him like a cactus (Profiles of Popular Culture 87). † Brockway also quotes Ub Iwerks on the shape of mickey’s head, â€Å"Mickey’s face is a trinity of wafers- and the circular symbol†¦ always points to the single most vital aspect of life- its ultimate wholeness (86). † The other contribut ing factor the author lists as to why Felix the Cat doesn’t go anywhere was that he never evolved from the slapstick comedy that started him out. Mickey also began his career with a slapstick style as did many artists in the twenties.Unlike Felix though, Mickey didn’t remain in the slapstick genre of comedy. According to Durgnat, slapstick emerges from childlike impulsiveness, dream fantasy and visual poetry. The â€Å"slapstick comedians are childlike, and†¦ act out impulses which as adults we suppress (Profiles of Popular Culture 83). † Disney evolved Mickey Mouse during the thirties because of the tone that America had taken. The economic crisis called for a different kind of comedy a more upbeat type. The bleakness of everyday life called for a cartoon that displayed sentimental escapism.Brockway claims that Disney seamlessly changed the style of his cartoon to relate to the changing times in America with shorts called Silly Symphonies (84). Brockway wr ites that this is not the only evolution Mickey must go through to stay relevant. During the second world war, Mickey is matured again to fit with the times. He goes from short films to being the face of the corporate Disney image. Brockway claims he became the â€Å"organized man (86). † Brockway’s final point in the text is that Mickey, as many heroes do, will die out in popularity as the generation that grew up with him also dies.He states, â€Å"Mickey has some impact on younger people but far less than upon those born during the inter-war years. That generation is now senior and it is also diminishing. All gods eventually die and Mickey is no exception. But, being immortals, all gods rise. Mickey, too, may be reborn in some future imaginary character of the popular culture of which he is an avatar†¦ Future generations will encounter him again (Profiles of Popular Culture 88). † Works Cited Browne, Ray B. , ed. Profiles of Popular Culture: A Reader. Mad ison, WI: University of Wisconsin, 2005. Print.

The Movie Mulholland Drive Essay Example | Topics and Well Written Essays - 750 words

The Movie Mulholland Drive - Essay Example The movie starts with a story that seems like that of any other thriller movie but as the movie moves ahead, the story becomes highly twisted. The viewer can not predict what would happen next and this fact makes the story more thrilling. The writer of the story obviously has done a wonderful job hiding the contents or the ‘knowledge’ associated with the fantasy and the reality portions of the story. As a result, the writer deliberately uses the movie to serve an epistemological purpose. Although the fantasy and the real base story are almost completely opposite to each other in the movie, they are very much related to each other. They are similar both are haunted by an undefined guilt and a desire for blissful unity. Further, the characters in both the works are the people that the two main characters know. Hence, both of the stories have been written so well that each of them makes perfect sense and still, interestingly, the reason is not the only thing needed to understand the plot. The movie is a dream and an illusion that defies waking logic and yet seems remarkably complete and seamless. (Ruch, 2001) It is through this that the director tries to portray how sometimes real knowledge cannot be distinguished from the false one as both may seem so authentic and absolute. This idea directly questions how different kinds of knowledge can be differentiated and so the storyline comes under the realm of epistemology. Both of the narrations are also similar because of the presence of a simple concept. Both take place in the dreaming conscious of a single protagonist, Diane Selwyn. Diane (or Betty in the hallucination) is a character that is mostly dominated by emotions of envy and some darker feelings- there is a part of the character that seeks to consume the object of her desire.  

Quantitative reasoning Essay Example | Topics and Well Written Essays - 500 words

Quantitative reasoning - Essay Example Tar coats the lungs, nicotine damages the nerve cells and carbon monoxide reduces the oxygen carrying capacity of the blood. During pregnancy everything in a woman’s blood stream is transferred to the baby through the placenta and umbilical cord. The placenta and umbilical cord cannot filter out the poisonous carbon monoxide and nicotine, as a result, the toxins directly reach the blood stream of the unborn baby. Because of this the normal growth of the baby is hampered resulting in a low birth weight baby. Such babies have serious illnesses and breathing disorders and have to be kept in a newborn intensive care unit (NICU). Low birth weight can be due to poor growth before birth, preterm delivery or both reasons together. As the studies by the US Public Health Service say, in 2004, 11.9 percent of the babies born to smokers in the United States had low birth weight compared to 7.2 percent of babies born to non smokers. Compared to non smoking mothers, smoking mothers have an increased risk of premature rupture of the membrane ie the sac that holds the baby inside the uterus breaks earlier than 37 weeks of pregnancy resulting in the birth of a premature baby. Consequently premature and low birth weight babies have an increased risk of chronic lifelong disabilities like cerebral palsy, mental retardation and learning problems. Premature babies may have underdeveloped lungs and brains and stand poor chance of survival in the early months after birth. In one of the recent studies as stated in an article of March of Dimes organization, women who smoke anytime during the month before pregnancy till the ending of the first trimester are more likely to deliver a baby with congenital heart defects. The risk increases with the increase in the number of cigarettes smoked. A 2003 study by the researchers of March of Dimes points that babies

Bibles, How they Differ and Have Changed over the Course of Time Research Paper

Bibles, How they Differ and Have Changed over the Course of Time - Research Paper Example The New Testament's writings were not considered complete until sometime from the first to the third century AD (Scott 1998) many people have the idea that the bible has been manipulated as time goes by. Others have gone to the extend arguing that it has been corrupted via copying which has altered some few messages in it. The composition of the bible is also raising some questions. The Christian are of the idea that the bible was written by people who were led by the spirit of God. They believe that God is the author of the bible, since, through his divine power, he communicated to individuals who wrote it. The Atheist, on the other hand claims that the disciples of Jesus are the ones who composed the bible. These myths have existed through many years, and it seems that there is no point when the truth will be known unless until when the Day of Judgment will be revealed. In reality, what has happened and will still continue happening is the translation of the bible into different la nguages and versions. History of the bible reveals that, the bible has been  converted from the first language which was Latin to English and then to other languages. It also reveals that the original manuscripts, which were written in Hebrew, Aramaic, and Greek, have been copied over the centuries, making some few changes (Dowey 2006). Despite the few alterations, history has it that the bible has been intact as it was written at first and that it is the Word of God. The reliability of some of the accounts of the gospels has been severely attacked by scientists and historians. It is due to this turmoil that this paper tries to examine the bible, how it has changed over time and how the different versions differ. Versions of the Bible Presently, there are many versions of the bible which differ significantly. Examples of the versions that are dominant in the bookshops includes; King James version (KJV), New International version(NIV) , New American Standards(NAS), Good News and Ne w World Translation. These versions and many others which will be mentioned later in this paper claim to have the same message, but research has shown that they have some differences. The errors of omissions and insertions are evident when a variety of these versions is compared. They differ among themselves and also history has it that they do not reflect the original version of the bible. To prove this we shall sample a number of versions of the bible that exist in the modern day and examine how they have changed over time and the difference between them. King James Version The King James Version also known as the Authorized Version in the United States originated from England and was named after King James who initiated the project of translating the bible. It is said to be the widely used version of the bible. Despite the retaliations from clerics, the king made it mandatory that each church in England should use the newly translated bible and to keep a copy on the display all t he time. This may be the reason behind the name ‘Authorized Version’.  

The War on Terror Essay Example | Topics and Well Written Essays - 500 words

The War on Terror - Essay Example It has been argued that 9/11 terrorist attacks gave impetus to what we call the "War on Terror." To what extent this US-led campaign against global terrorism would reflect the "opportunity and willingness" of president Obama to invest more resources from his "menu" of choices available? The â€Å"War on Terror† is a blanket cause that allows the United States to intervene on any activities it considers to be terrorism. The war is fighting a faceless enemy, therefore it could be anyone. President Obama has chosen to withdrawal troops as well as focus on humanitarian aid. What started out as the liberation of Iraq from Sadaam Hussein has developed into the United States being a peace keeping force in the Middle East. This includes both military and humanitarian efforts. The United States has been increasing the amount of troops being sent to Afghanistan in order to drive the enemy out of populated sectors. The United States increased the troop count by 30,000 in 2010 alone (Keye s, 2011). This increased military presence costs a lot of money as well as American lives in order to fight this invisible enemy. Obama has also been trying to recreate democracy in Iraq. The goal of President Obama was to bring peace and end conflict in the Middle East between the factions of Islam as well as eliminate the terrorist threat. As a result this would create a foothold for economic and stability to the region even though fighting has persisted in that region for thousands of years

Should broadcasters be required to accept advocacy advertising Research Paper

Should broadcasters be required to accept advocacy advertising - Research Paper Example It is the duty of the media to convey only the facts to the public. If media has some interests in exaggerating certain issues or hiding certain issues, the public will never get the exact dimensions of such issues. In other words, public may become forced to take wrong stands on issues if they get inadequate information. For example, Obama’s bailout package or healthcare reform policies may have lot of advantages and disadvantages. It is the duty of the media to convey both the merits and demerits of these policies to the public. If the media tries to focus more on either the merit or the demerit, the public will not get the actual picture about these polices. In an advocacy advertising campaign, â€Å"although separate displays may be taken within a campaign are to different audiences, each of these advertisements should communicate the same central message of the campaign†(The Essentials of Advocacy Advertising, n. d). In short, advocacy advertising forces broadcaste rs to spread the same message to the audience through different types of advertising. Thus the audience or the public will get the same content in different forms while broadcasters engage in a advocacy advertising.

Network Configurations Essay Example | Topics and Well Written Essays - 500 words

Network Configurations - Essay Example The VLANs are going to be defined in our Cisco catalyst 4300-X series switch in the VLAN Trunking Protocal (VTP). After the creation of the VLANs, there is the creation of ports. The VLANs are created using numbers and the numbers are in two ranges for the creation, that is: The creation of the solution template helps in the design of a standard modular network solutions. This solution template handles the issue of all non−standard, non device−specific configuration , for instance VLAN configuration, routing protocols, spanning tree parameters, among others (Lammle, 2011). Ideally, authentication protocols like the RADIUS, LDAP, TACACS+, among others provide a means to verify a legitimate user. These protocols are used to prevent those that are not supposed to access the out-of-band management ports. IP address filtering and authentication can also be employed. One can also opt to use Password Manager Pro which provides a centralized repository for that stores alt of passwords securely and facilitates easy administration (Ohio,

Textual Analysis Essay Example | Topics and Well Written Essays - 1000 words - 4

Textual Analysis - Essay Example Victor’s father’s death is the central event that unites Victor and Thomas. Without this death, in Phoenix, Arizona, both men would have continued to live their lives unchanged. As the trip begins, Victor wants only money from Thomas to make this trip alone. When Thomas stipulates that Victor can only have money for the trip, if he is allowed to come along, Victor reluctantly agrees. As the journey unfolds Victor finds that Thomas is worth much more than the money for the trip. Although it is no exaggeration to say that the trip is the most important event to accomplish in the beginning, in the end the trip itself was the important event. The use of flashback in this story helps the reader understand the past between Victor and Thomas. Without the understanding of Victor and Thomas’ past, the reader would be unable to grasp the importance of the trip for Victor’s father’s ashes. Since they are both Native Americans, death and life are perceived differently on the reservation, than in the white community of Spokane, Washington. Thomas’ storytelling relates the foundation of both young men in order for the reader to understand the importance of the trip. Not only Victor, but Thomas had a special relationship with Victor’s father as well. Thomas told Victor of the remembrance with his father during the long journey. He was thirteen years old, having a dream to get to Spokane. He stood there for awhile to have a vision at the falls waiting for the vision all Native American men have around that age. Instead of a vision, when he opened his eyes Victor’s father appeared. He took Thomas to a Denny’s restaurant, fed him and drove him home to the reservation. And then Thomas realized Victor’s father was his vision and dream that people are living under taking care of each other. He almost thought his dream betrayed him before that, but he was salvaged

LOGBOOK Coursework Example | Topics and Well Written Essays - 500 words

LOGBOOK - Coursework Example The material was a full two paragraphs and it was written very well that I wished to impress my lecturer. All I did was copy and paste the work into my paper. I also changed the font so it could match with the rest of the report and continued my research. Reaction and Analysis A week later after submission, some students were called by the professor to his front and I was perplexed to hear my name. While standing in front of the class, the professor called us thieves who were lazy. On top of that, he failed us and we had to redo the paper once again. He explained about plagiarism. He stated it as a lazy way of stealing other peoples’ ideas. He explained that when u use somebody else’s’ work directly through copy and paste, that is the worst crime that anyone can commit. I did not know about plagiarism before but I do now and it was a lesson well learnt Log 2 Location: Kuwait Date: 23rd January, 2009 Occupation Student Overview A new migrant to the UK, I took time to make friends at school. My self esteem was affected as I went into a state of denial and withdrew myself from everyone considering that the mode of dressing and way of communicating was in the UK was not what I was used to. Reaction/observation I felt that UK residents were harsh whenever my new friends said straight no’s to some of my suggestions. Some students discriminated against me.

Classifications of Hybrid Electric Vehicles Essay Example for Free

Classifications of Hybrid Electric Vehicles Essay 1. Technology Although the Electric Vehicles (EVs) have been around since the earliest days of automotive industry, they were not able to live up to consumer demand in terms of price range and charging time until recently. A recent survey has revealed what the consumer demands from EVs. According to a study based on a survey conducted in 17 countries with 13,000 individuals the demanded technology and the result of the study is that EV technology is at a period of its lifecycle where the performance of the technology is not at a level that customer expects. 1. 1. Range Although there is a high consumer willingness recently to either consider to purchase EV or willing to be a first mover when it comes to EV adoption, many of them does not compromise in Range. Despite the fact that the average consumer does not exceed 50 miles per day, the consumer still demands further range capacity from EVs. The majority of the consumers correlate EVs range with conventional internal combustion engine (ICE) vehicles [1]. Also According to Hidrue, M. (2010) â€Å"range anxiety† is the primary concern of a potential EV consumer. As the figure illustrates, although the greater majority (78%) of consumers in the US drives around 50 miles, a big portion of them have expectation for EV to be able to drive around 300 miles. The current technology allows EVs to drive between approximately 100 miles between charges. The only EV that can get close to consumer demand in terms of range is Tesla S (which drives 265 miles) as of 2013. However, the average technology does not live up to consumer demand in terms of drivable range between charges currently. The main constraint for the low range is energy density. According to Deploit (2011), the forecast was revealing that with the battery technology in hand the driving range still would fall short of consumer expectations. 1. 2 Top Speed and Acceleration There are multiple schools of thought about how consumer behavior affects EV market. According to those consumers would purchase new vehicles whose attributes are superior to those of currently in the market, they would not seek alternatives which are worse than what they have currently [4]. As an example Nissan Leaf is rated up to 90 kW of power which is approximately 120 horsepower in ICE which is in line with a large number of compact and intermediate vehicles such as CW Jetta, Toyota Corolla and Ford Focus. There are also better EVs in the market in terms of performance, in example Tesla S series can produce 416 horsepower and can go up to 130 mph on a highway [5]. The reason why EV generally does not go more than that is that high speeds drop the fuel efficiency dramatically. Table. 1 The performance chart of Tesla S [5] 2. Vehicle Architecture 3. 1. Vehicle Architecture. Although there are different frames that can model a vehicle’s architecture, the following one is a comprehensive way to understand the functions and interrelationships of the components. In order to adjust the high speed of the electric machine to the low speed wheels, the torque of the left and right wheels are provided by a differential. Basically, the inverter inverts DC voltage battery into three-phase AC voltage that is required by the electric machine. Furthermore, it is also important to account for losses due to the components, which are not a part of the power chain when analyzing the energy consumption. These auxiliary losses comprise lighting system, comfort system, safety systems, etc. It is also very critical that the maximum voltage of the battery is not exceeded during the regenerative braking, to prevent that from happening the architecture is reinforced by braking resistor [6]. Exhibit 1. Architecture of a typical Electric vehicle [6] 3. 1. System Architecture Electric Vehicle’s architecture is similar at certain points to ICE. Driver interface and command interpreter receives input from users through steering wheel, brakes, and gas pedal and then by considering vehicle speed and vehicle path, creates propulsion. The motion control comprises two primary blocks such as the path controller and energy management controller. Path controller gives forces and moments demands to the force distributor. The energy management controller determines the state of the charge and estimates the overall traction force to be sent to command controller unit [7]. Exhibit 2. System architecture[7] References [1] Deloitte (2011), Survey: Electric vehicle realities versus consumer expectations [2] Hidrue, M., (2010) Willingness to Pay for Electric Vehicles and their Attributes [3] Wikipedia, (2013) Plug-in electric cars in the United States: http://en. wikipedia. org/wiki/Plug-in_electric_vehicles_in_the_United_States [4] Lee, H. , Lovellette, G. , (2011) Will Electric Cars transform the U. S. Vehicle Market. [5]Wikipedia, Tesla S (2013), http://en. wikipedia. org/wiki/Tesla_Model_S [6] Shaltz, E. , (2011), Electric Vehicle Design and Modeling. [7] Sinha, P. , Agrawal, V. , (2011), Evaluation of Electric Vehicle Architecture Alternatives.

Characteristics of Tabloid Newspapers

Characteristics of Tabloid Newspapers What is common between Bill Clinton and Monica Lewinsky, Paris Hilton, Poonam Pandey and Rakhi Sawant. If one has to answer this question from a mere factual point of view, he might falter. This is due to the fact that all these people (and many more like them) strike the common chord of the term Tabloidization. Defining tabloidization might be a little difficult, but if we want to check it out from a birds eye view, it will be the massive changes that have taken place in mainstream media over past few years. The factual meaning, however, comes from the word tabloid, which refers to a particular size used by the British newspapers (23.5 in by 14.75 in). Because of the extensive use of such sized newspapers, we can say that the British print media is tabloidized, quite literally. The typical form of tabloid is marked by two major and distinct features: it devotes relatively less importance to issues of economics, politics and society and focuses more on diversions like sports, scandals and popular entertainment. This new category of journalism and media is believed to be of great consequence, atleast to the practice of journalism at large and it is important to understand the reasoning behind it. In this article we will try to understand how the tabloids function, the historical background and the effect it has on the serious media and on the society. Historical background: The existence of tabloids can be traced back to the first part of the 20th century in Britain. United States and rest of the Europe were a little late to catch up but during the late 30s and post world-war 2 eras, tabloids started to grow here as well. The Daily Mail and Daily Mirror, published by Hammersmith and Rothermere, were the first tabloids in Britain, which were soon followed by the likes of The Sun, published by the Murdoch group and currently Britains highest selling tabloid. In other developing countries, like China and India, the tabloid movement is growing and the growth has been especially rapid in last 10 years or so. Historically, tabloids have existed alongside other quality papers, so to say. But, in recent years, we have been experiencing a glaring gap between serious media and tabloids. We will be using the term serious media only as to be able to emphasize tabloidization as a phenomena which is not looked upon in a very positive manner, specially because of the features mentioned above. Characteristic features of tabloids: One of the main characteristics of tabloids have been that they have always been brash and loud, they have used sensationalism as a medium to engage the readers and give preference to anything and everything that arouses and titillates public interest. The most interesting part about tabloids is that the journalism covers the nuances of the fantastic and the crazily invented which the consumers are not only aware of but also accommodate the same in their reading strategies. Sex, scandals, celebrity, nightlife, glamour, horror, sting operations and probing into the personal lives of people are the areas frequented by the tabloids. Another common aspect across all tabloids is the extensive use of posters and photographs, and usually the reporting lines are used as fillers. Most of the tabloids publish pictures of naked/semi-naked models on page 3 or 5 (Mid-day have them on page 2, known as the Mid-day mates). And other prominent stories include crime, sex, sensational news items, parties, celebrity remarks etc. however, it is wrong to assume that they dont carry other serious news such as politics, economics and other news of national interest, but the tone used is highly personalized and the reporters are opinionated. Such reporting does not provide any scope of objective and analytical reasoning being reported and fostered. Probably the only thing it efficiently does is to teach people to take sides. During the times when a media agenda needs to be set, tabloids will usually do the most myopic possible job. And it doesnt end there; tabloids also have the tendency of juxtaposing reality and fantasy in order to arouse interest and even at times, mislead their readers. There are recorded instances of these tabloids carrying reports of alien attacks etc. The Sun went as far ahead declaring the first inter-galactic treaty being made when they carried a cover page picture of ET shaking hands with President Clinton. Reasons, Consequences and Effects: If we analyse tabloidization from a simple perspective, we will see that it is actually a very simple phenomenon. It is only a transition being driven by market forces from being driven by public agendas. But, if someone has to analyze it in a deeper way, then one must understand the political, economical and social reasons behind the growth of this trend. Tabloidization has coined new terms, junk food and rag sheet for example, but what we can see is the fact that all these have derogatory connotations, primarily due to the fact that issues that concerns the citizen are thrown on the back-burner, while scandal, entertainment and lifestyle has taken the centre-stage. This has definitely harmed the relationship between mass media and politics and current affairs. We will look into a few reasons behind it phenomenon. People want media to be more personalized, more interactive, and by juxtaposing the serious news and the tabloid, private and public spheres are getting connected constantly. This also portrays the shift in peoples outlook and justifies the declining audience for traditional news agenda. Media itself has become more and more corporatized, which had lead to shaping of news in order to be able to cater to the taste of audiences. Like any other corporate business, revenue maximization has given way to the populist agenda. It has become a trend in the competitive industry, especially in a free market. Declining circulation is another major concern. The increasing use of internet news, which massively deploy the tabloid strategy. The worst possible effect of tabloidization is that it fails to serve the prime function of journalism, which is to inform the people about the issues which concern the public interest. As a direct consequence of tabloidization, we can see the change in priority in terms of time-slots; prime-time is no longer news and current affairs, it more about creating a spectacle. Even though the classical definition of journalism does not talk about covering and reporting facts related to politics, economy or other issues of public interest only, they can even choose to cater to the section of people who are looking for content that suits popular taste and public interest. But tabloids are not only accused of sensationalizing news and blowing things beyond proportion but also for publishing and broadcasting information which is not verified and an unbiased opinion is seldom offered. This defeats the very purpose of journalism where the journalist should be seeking the truth and should not be offering a story tailored to suit the preferences of the readers/viewers and advertisers. Justifications: Despite having such negative connotations, there are justifications as well. Some believe that tabloidization (like talk shows) is a boon as they present different lifestyles and cultures which help in human integration. And some argue that is offers an alternative reality and helps utopian and emancipating fantasies. On a very Indian context, it can be compared to the existence of channels like Aaj Tak and India TV, who are actually thriving despite the fact that they are nothing but tabloidized version of news channels. People prefer tabloids as hard news is at times difficult to digest and its impersonal nature doesnt interest them. Tabloidization and journalism: The definition of Conclusion: It is very difficult to reach a common consensus and brand tabloidization good or bad. On one hand, it is almost utopian to expect private media corporations to behave like public service units, especially in a consumerist world, and on the other hand we can debate whether the right of reader/viewer to truthful information is being violated or not. On a broad level, news agenda being more entertainment driven is understandable, but it becomes unacceptable when news is transformed into an entertainment package. The tabloids are engaged at the level of our deepest needs for safety and security and they constantly make us feel vulnerable (Sansani, for example). This is done in order to capture the attention and drive the public agenda through the media agenda. The fact that one third of American still believe that Saddam Hussain was responsible for the September 11 attack, is a glaring example of their success. It might have been better if the tabloids would only have existed alongside the serious news, but unfortunately (or fortunately!!) the line between the two seems to be blurring, and with the dropping demand for traditional media and astronomical rise in media consumption through the digital mediums, the situation will only become more complex. To conclude, we can only say that tabloidization follows the mantra of: Tickle the public, make them grin, The more you tickle, the more youll win

Situational Analysis And Imc Objective Marketing Essay

Situational Analysis And Imc Objective Marketing Essay By referring to Jacobs website, Jacobs is a brand names which well-known for quality and whole meal biscuits and their reputation that has already existed over few generations. Jacobs success can be attributed to the companys high standards in manufacturing best quality of biscuits, its continuous research and product development, and its commitment to ensure that its product are suit to the changing of consumer needs, taste buds, and lifestyles. Over the years, range of products of Jacobs has grown and changed from a plain cracker to a wide-ranging range of quality crackers and biscuits, including Wheat meal, Cream Cracker, Low Salt Hi-Fibre, Hi-Cal, Hi-Fibre, and Oatmeal biscuits. Jacob is using several ways of IMC strategies to promote its products to consumers. Advertising Referring to Jacobs website, Jacobs Original Cracker mainly advertises on TV channel such as TV 1, TV 2, TV 3, NTV 7, and 8TV. Jacobs advertise with different languages, included Malay, Chinese, and English. By doing this, we can say that Jacob is targeting general group of market which are Malay, Chinese, and English. According to Utusan Malaysia website, Jacobs also advertise on newspaper such as language in Bahasa: Utusan Malaysia and Berita Harian. In the newspaper, they are not directly advertising their product; Jacobs providing such as dessert recipe with Jacob cracker and educates consumers the correct ways for consumption. Contest Campaign By referring to the Jacobs website, Jacobs organized contest at the past with the title Jacobs Ibuku Inspirasiku, the prize worth up to RM 300,000. To join the contest, participants first have to gather any Jacobs cracker product that with the promotion label on the packing, minimum of 10 points for one submission. After that, participants have to click on Join Now at the website and fill in the details when prompted and key in the codes on Jacobs products pack to determine the accumulated points. Over the past few years, we can see that Jacobs not only advertising on newspaper and television but also organizing healthy campaign such as in year 2010, Jacobs Walk of Life and Strong Support for 1Malaysia Sihat. Apart from the 5 kilometre walk, participants also enjoyed of continuing booth activities that designed by co-sponsors such as free health check by Selangor State Health Department, free bone health check by Anlene, balloon sculptures, childrens face painting, and childrens inflatable at Kids Fun zone. There were also special performances by popular local artist, Black and One Nation Emcee entertained the crowd with their music. Due to the strong support by peoples in 2010, therefore in year 2011 Jacobs continued to organize the event with the title Jacobs Walk of Life 2011, Pledge to Health Social Media According to the websites of Jacobs, Jacobs is using social media platform, Facebook to communicate with their fans or followers. New information, updates, and sometime Jacobs will share the happiness or interesting news through Facebook. This social media platform allowed customers to interact with the company and its popular now. IMC objective Strengthen image The main objective of Jacobs is to build a strong image of the brand. In the strong competitive market, loyalty of customer is very important in the industry. When there is a strong image, customer will have awareness with and make it as one of the preference. With the higher recognition of the brand, the chances to increase loyal customer is also high. Increase sales Sales are one of the important factor for a company, because the revenue is generate by the sales. Every company will try to archive sales target to have more profits. More profit is needed in order to run a business. Creative Strategy Creative strategy is generally the outcome of a team with one or more copywriters, an art director and a creative director. It is to explain how the advertising campaign will meet the businesss advertising objective. The outline is prepared by the creative team of an advertising agency for the launching of an advertising campaign or message. Creative strategy includes unique selling proposition and emotional selling proposition; both can determine the advertising messages that deliver to target audiences in a creative manner. Unique Selling Proposition Unique selling proposition normally is a critical component of a promotional theme that contributes to the building of an advertising campaign. It states the real or perceived benefit of a product or service and then differentiates from its competitors. This would also affect the buyers purchase intention as it can give its buyer a logical reason. Jacobs using a unique and innovative technique for Jacobs Cream Crackers to remain, the classic cracker brand using the traditional special baking techniques since 1885, to make crackers outside distinctively crispy and the center is slightly softer textured, with a yeasty dough classic flavor. Jacobs product contain wheat, this is a source rich of nutrient, this makes Jacobs cracker position in a healthy food industry. Therefore, Jacobs uses USP to create positive and unique identity in customers mind. (Belch Belch, 2009) Uniqueness Jacobs cream cracker made with whole grains. Grains are grasses that produce edible starchy seeds that can be processes as a source of nutrients such as carbohydrates, proteins, vitamins, minerals and fiber. According to the JACOBs website, foods such as wheat, rice and oat are considered as cereal grains and these cereal grains are high in carbohydrates that provide energy for humans daily activities. Therefore, Jacobs cream cracker also considered as healthy cracker which provides 72mg calories per serving. Jacobs Actimix standard, Jacobs cracker is a 92% wheat cereal, low fat level, no added sugar, coloring, flavoring and preservatives. Whole grain provides nutrients from all parts of the grain. Whole grain must consist of three parts: bran, germ and endosperm. Figure1 below is a graph that cropped from the Jacobs Malaysia website (http://www.jacobs.com.my) that well explains the whole grain and its nutrient consist: C:UsersK3nnyDesktopUntitled.png Figure1 Benefits Jacobs cream crackers mainly consist of 5 ingredients: wheat flour, palm oil, salt, sodium bicarbonate and yeast. Wheat is rich in essential nutrients that offer important health benefits to consumers. It is also a good source of energy from carbohydrates. It contains B-vitamins and minerals to help release energy from carbohydrates. Besides, wheat also contains protein that supports the body building process while fiber that helps to maintain a healthy digestive system. Therefore, by consuming Jacobs cream cracker, consumer can lower the risk of getting several chronic diseases and condition for examples, heart diseases, cancer, diabetes and gastrointestinal troubles. Furthermore, consuming wheat diet also benefits consumers in terms of boosting immunity, bone health and other wellness goals. So, according to the nutrient fact of Jacobs cream cracker, it is not more than 6 grams of fat per serving and it is useful in fat-restricted diets. Potent Jacobs cream crackers are well known for its richness in nutrients and healthiness. Since 1885 until today, Jacobs using the same special baking techniques, to make crackers outside distinctively crispy and the center is slighter softer, together with the classic yeasty dough flavor. In Malaysia, Jacobs cracker was manufactured and produced by Kraft Food Malaysia. Kraft was awarded the Prime Minister Award during year 1993 for the quality biscuit standard. This would increase the purchasers confident towards Jacobs cream cracker. DRIP Framework Differentiation Jacobs cream cracker position itself as healthy cracker which it is made with wheat flours. Therefore, Jacobs cracker can be taken as a source of nutrients such as carbohydrates, proteins, vitamins, minerals and fiber. It also stated that Jacobs cracker containing Actimix. The USP allows Jacobs to differentiation itself from other competitor with the nutrients and healthy fact. Furthermore, Jacobs in under the Kraft Food Malaysia, the quality of cracker can be assured. Reinforce Jacobs cream cracker is healthy and nutritious that can provides energy for daily activities. Besides that, Jacobs also come out with more range of crackers. For examples: High-iron, Hi-Fiber, Low-Salt, Hi-Calcium and etc. This can fulfill the different needs of nutrients by consumers. Jacobs can emphasize more on nutrients and healthy lifestyle information to consumers. Inform Jacobs mainly advertises in television and newspaper. The advertisement is created to build awareness of audience and reader. Besides, Jacobs also having a Facebook Page called Jacobs Malaysia. It is a platform for Jacobs to share information of its products and also let its consumers to share their experience on consuming Jacobs cracker. Moreover, Jacobs also organize special games and activities such as Jacobs Walk of Life. Participants that complete the walk will be given a gift bag with Jacobs products. This is also a form of introducing Jacobs cracker and building healthy brand images for Jacobs. Persuade Jacobs emphasize on the crackers nutrients and healthy facts. Besides, Jacobs cracker contain Actimix is a great cracker that made up of 92% complex carbohydrate and provide consumers energy to meet the demand of the day. It is also specially formulated to provide low fat per serving, suitable for fat restricted diets. Therefore, Jacobs can strengthen or concentrate on this point when communicate with audience. Those who concern on healthy meal and lifestyle will attract by Jacobs cracker because it is made by wheat and contain a lot nutrients that needed by human being. Media Planning Strategy Media planning is a series of decisions that involved the delivering of promotional message to target audience. This set a direction to guide the strategy formulation of media such as broadcast, print, promotion, public relationship and other relevant media strategies. Therefore, media planning and strategy can assist Jacobs in determining the best way to reach their target audience. Jacobs media objective is to deliver the information of Jacobs cracker can help consumers to maintain their health and live a healthy lifestyle. So, media strategy will be formulated to achieve the media objective set through various media such as broadcast and print. Target Market/ Audience Jacobs focus on psychographic, people who concern on health issues and want to live a healthy lifestyle will be targeted. This group of people highly demands for healthy meal and snacks. Foods that they consume must be rich in nutrients and can benefits for their health. As Jacobs cracker contains rich nutrients, this would best suitable to consume by this group of people. Next, for the demographic segment, there is no restriction for age and gender. No matter male or female kids, teenagers, adults or golden citizens, all of them can consume the Jacobs crackers. Besides, Jacobs cracker is healthy and good quality it will be sold at medium price level. Therefore, medium level income group are targeted by Jacobs. In Malaysia, income amount between the ranges from RM2500 RM5000 will be considered as middle income group. This is the group can afford our products. Scheduling Jacobs can schedule its advertising in reaching their consumers through various media. There are 3 types of scheduling method which are continuity, flight and pulsing. Continuity means advertise evenly throughout the year while flight mean advertise in certain months that contain festival or event. Moreover, pulsing scheduling is the combination of continuity and flight. Since Jacobs cracker can be a daily consume product, it should adopt the continuity scheduling. In continuity scheduling, advertisement is continually maintained to send information and communicate with the target audiences. This is to keep target audiences aware of the brand and product and also promote product that newly launched. Advertisements that contain promotion, new product or contest will be spread evenly during every month. This would require a good amount of budget to adopt continuity scheduling. Broadcast media After all the steps, budget consideration is important in deciding and developing media strategy for various media. First of all, broadcast media will be the primary media for advertising Jacobs cracker. For Television advertising, TV channels such as Discovery Home and Health (channel 733), Asian Food Channel (channel 703), Food Network Asia HD (channel 727), TV 3, NTV7, 8TV and ASTRO would best to display Jacobs advertisement. It would spend a large amount to advertise in TV channels during prime time which means from 6 to 9 evening. Advertising on this time is effective in reaching target audiences because people normally will stay together with family for dinner and most of the people will have television switched on during their dinner time. Furthermore, the current TVC is using a family concept with caring to promote the Jacobs cracker. This does not contain much creativity because current and previous TVC also using the same concept. To avoid boredom of TVC, it should be more creative situation and ways to be used in future new TVC. Besides TVC, Jacobs also can use radio to advertise. Healthy people usually wake up early, so the suggested air time will be in the morning. Also, working group need breakfast for starting their day. Therefore, advertise during the morning session is more likely to be an effective way. Print media Next, print media such as magazines, newspaper also another media for Jacobs advertisement placement. Health issue related magazines such as Health Fitness Enthusiast magazine will the best to place Jacobs cracker advertisement. Normally health conscious group and healthy lifestyle maintainers will keep themselves update by purchasing health magazines. They concern on health issues, therefore the presence of Jacobs ad can easily attract their attention. Newspapers such as Sin Chew, The Star and Utusan Malaysia with different languages Chinese, English and Malay respectively are also suitable to place in Jacobs cracker advertisement. This is because newspapers are also an effective ways to reach different races of target audiences. Sales Promotions Jacobs can do promotion with different promotion techniques to attract purchasers. One of the promotion techniques will be pack 2 or more Jacobs cream cracker pack together to create a value pack and sell at a price. This value pack price normally is lower price than buy separately. Therefore, such promotion can attract and influence target audiences purchase intention. Moreover, Jacobs can increase the normal packing volume. For example, enlarge the packing volume from 800g to 850g, additional 50g added. This can considered as bonus packing that offer extra crackers but charged at normal price. Public Relation Publicity Jacobs can organize campaigns and events or roadshow to communicate with the public. Information of product or company can be delivered during the events. Besides, Jacobs can allocate a budget for sponsorship of events, for examples: exhibition and contests. Jacobs will be able to create brand awareness and high exposure by placing banners around the sponsor events venue. Others Billboard advertising usually is a large outdoor advertising structure, normally found along the side of highway, for example: PLUS highway. Billboard advertising is designed to grab audiences attention and create impression in their mind, leaving them think about the advertisement (Belch Belch, 2009). Transits advertising normally use in the cities with high volume of public transport such as buses and trains. Jacobs can print the advertisement on the public transports so that when the public transport move around in the city, it can grab citizens attention and create brand awareness. Online advertising is a form of promotion that uses Internet to deliver marketing messages in attracting customers. For example, Jacobs can use banner ads for advertise Jacobs cracker. Banner ads can be placed in health related blogs, websites and forums. Social network advertising is also another example. So, Jacobs can advertise in the Facebook social network platform. Although Jacobs Malaysia Facebook page exists, it does not seem to have frequent health related information sharing about Jacobs product. As a result, Jacobs should improve from this aspect. Broadcast Media Strategy Broadcast media is one of the important advertising strategies a company can use to create awareness, increase product or brand image. Jacobs can use broadcast media to reach the mass market since broadcast media is the most effective channel to achieve that; we are exposed to different broadcast media in every day. Jacobs original cracker is positioning as a healthy biscuit which is targeted on the healthy conscious people. Thus, they can create broadcast advertisements which are based on healthy conscious concept. Although they are already doing this currently, it should be continued, repeat it again and makes further improvements so that the target audiences are reinforced by this important message heavily. By reinforcing the message to the target audiences, the product image will be stronger. Jacobs original cracker is a consumer good. To effectively advertise it to the right target audiences, broadcast medias which are able to reach the mass market should be utilized heavily since the product is a consumer good and the target market is very wide, the healthy conscious people. There are two types of broadcast media Jacobs should use to advertise their product, television and radio. Television As mentioned in the earlier part, Jacobs is advertising their product through different television channels such as TV1, TV2, TV3, NTV7 and 8TV. This is actually a good effort to advertise the product and reach the target audiences. Utilization of television for advertising of Jacobs original cracker should be continued and make further improvements. Television allows the advertiser to create advertisement which is creative and high impact which is able to send the accurate messages well. Jacobs need this ability of television because concept of Jacobs original cracker which is the healthy biscuit is a vital message that should be sent to the target audiences accurately and effective. Jacobs has to utilize this ability of television to educate their target audiences well. To achieve that, a creative advertisement which includes the unique selling propositions and emotional selling propositions of Jacobs original cracker should be created with a suitable, attractive storyline. Furthermore, the advantage of coverage and cost effectiveness by television is another reason it should be used for Jacobs advertisement. As we know Jacobs original cracker is considered a consumer good and it should be advertised to the mass market, television can help Jacobs to achieve this very well. This is because everyone is exposed to television daily. Regardless of age, sex, income, education level, everyone at least watches some television. Moreover, advertising through television is able to capture the attention of the target audiences. Without making special efforts to avoid commercials, most of us are exposed to thousands of commercial in television each year. This indicates that television has a very high possibility to capture a very high population of people which includes the target audiences of Jacobs. This captivity is actually what Jacobs need because they need the attention of the target audiences before the correct messages can be educated. Although there are some criticisms on television, saying that television is not a good medium which is able to reach the precise target audiences. Fortunately, Jacobs can still use television to advertise their product. This is because one of the television companies in Malaysia, ASTRO offers different channels based on different interest. In case of Jacobs, there are channels like Discovery Home and Health(Channel 733), Asian Food Channel(Channel 703), Food Network Asia HD(Channel 727) which are suitable for Jacobs to advertise since the target audiences can be identified. Audiences who watch the channels mentioned would be a healthy conscious consumer and these audiences are exactly the target audiences of Jacobs. On the other hand, Jacobs should use network advertising for broadcast media to fully utilize the budgets. Network advertising is the most appropriate one for Jacobs. Although the budget would be higher than the spot advertising, network advertising provides Jacobs a few advantages. The purchase process of the airtime is simple for network advertising. Jacobs is dealing with only one party when come to the purchasing of airtime. Besides, audiences who watch the networks which are suitable for Jacobs such as Discovery Home and Health share the same interest, which is to seek a healthy lifestyle. Thus, when Jacobs advertise through the entire network, the target audiences can be reached in a higher chance. In terms of buying airtime method, participation should be chosen as a strategy of Jacobs. As mentioned earlier, Jacobs original cracker is a type of consumer goods which is to be advertised to the mass market. By participations through buying different commercial time, the advertisement of Jacobs can reach more audiences; this is what actually Jacobs need. Other than that, the expenditures of advertising can be controlled since there is no long term commitment to any program; Jacobs is considered only participate in sponsorship of the programs. In selecting the time periods for the advertisement, Jacobs should choose the prime time, 8pm to 11pm or morning time segment, 7am to 9am. Prime time is the time segment which is the most popular time period where most people watches television. Thus, for a consumer product like Jacobs original cracker, it should be advertisement in this time segment to have a greater reach of the target audiences. On the other hand, morning time segment can be chosen too. This is because most healthy conscious people who are the target audiences of Jacobs wake up early in every day. This can reach the target audiences effectively and efficiently. Radio Jacobs seldom advertise their product through the radio. Radio is actually another good media which can be used since it is able to reach the mass market too. Jacobs should start advertising more through radio as it can be used as an alternative medium instead of television. Radio is good in advertising because it can achieve the goal of most companies who are advertising their product, cost and efficiency. Cost for advertising through radio is low; radio commercials are inexpensive to produce and the cost for airtime in radio is also low. This is absolutely a great reason for any company including Jacobs to advertise. Other than that, low cost of advertising through radio in turn increases the efficiency. More reaches of the audiences and frequency of advertisement can be obtained since cost is lower down. Jacobs need this strategy to reach as much target audiences as possible. In addition, radio listeners are emotionally bond to the radio stations they listen frequently. In other words, they have a special, unique relationship with their preferred radio stations. Thus, advertise through radio is a good way to influence the thinking of the audiences. Since there is an emotional bond between the radio listeners and radio stations, advertisements appeared in the radio stations are easily accepted by these radio listeners. Jacobs should utilize this ability of radio to educate the target audiences about the concept of Jacobs original cracker, which is a healthy biscuit. Flexibility of radio for advertising is an ideal advantage for every company who wants to advertise including Jacobs. This ability is also unique as other media are not as flexible as radio. Messages can be easily adjusted any time before it goes out on air to suit the market conditions and situations. Other than that, another advantage which can be obtained through advertising on radio is mental imagery. The elements of the commercial on radio are only the jingle and the voice of the speaker. Although this is limiting the creativity of the advertisement, this allows the listeners to imagine about the product advertised. For instance, Jacobs advertised their Original Cracker through messages about how healthy a person will be by consuming their biscuit and the listeners may start imagine that they might becoming healthy as well if they eat the biscuit in every day. Spot radio is suitable for Jacobs to advertise their product. Network radio is not effective for Jacobs because there is no network of radio that attracts the specific interest of different listeners. Healthy conscious people may not listen to the same radio network. By spot radio, Jacobs can find suitable airtime on individual stations in different markets. This is more effective to reach the correct target market. In selecting the time periods for the advertisement, Jacobs should choose morning drive time or the daytime. The reason is simple. Healthy people wake up early in every day. Plus, working adults who drive in the morning have needs for a healthy breakfast. These supported the morning drive time is reasonable to be chosen. On the other hand, the second choice would be the daytime. This is because, except in the morning, people would like to eat biscuit in the daytime rather than other time periods in Malaysia. Print Media Strategy Print media is another media which advertisers use frequently to advertise their products. It is a popular media in addition to broadcast media. Print media is very much different with broadcast media. Print media allows the audiences to read the messages with own pace. Unlike print media, most broadcast media are on air for limited time period. Audiences may miss out some important messages which the advertisers want to send to them. Print media solve this problem by printed out the advertisement and audiences can read as many times as they wish. This may lead to a high involvement by target audiences who are been attracted. There are many different types of print media. We would like to recommend Jacobs to use magazine and newspaper as the print media. Magazine Magazine is a very powerful print media especially for different lifestyles and specific interests such as sports, automobile, healthy lifestyle and others. Thus, magazine is an ideal print media for advertising. This is because the different market segment can be easily found out by different lifestyles and specific interest. Jacobs seldom advertised their product on the magazine. Magazine should be utilized well. Magazine would be a useful print media for Jacobs to reach their target market effectively. This is because of their ability to reach a specific target audience. Most magazines are published for specific interest groups; this is same to the healthy conscious people. In Malaysia, there is a popular magazine called Oh! Only Health. This magazine is targeted on people who want a healthy lifestyle. Jacobs can create own advertisement for Original Cracker and advertised in this magazine to educate the target audience that Jacobs is selling healthy biscuit and it is suitable for them. Apart from that, the quality of the magazines papers is good. Thus, creativity of the advertisement would be not restricted and as creativity is good, audiences would be got attracted and messages can be sent well to the readers once they are attracted. In addition, magazines are normally read over few days and being kept for a long time. This means that the advertisement would be repeated each time the reader flips through the page which printed the advertisement. Jacobs need a repetitive advertisement so that people can remember them well. So, magazine is a very useful print media for Jacobs to advertise their product, original cracker. Furthermore, magazine is a media which people search for specific information. Other than newspaper, magazine would be the most reliable source for information for the consumers. Consumers would likely trust whatever information provided in the magazine. Same to the healthy lifestyle magazine, healthy conscious people would likely to find and know more ways to be healthier in their life through getting information from the healthy lifestyle magazine. Jacobs should take this opportunity to advertise their product as a healthy biscuit in the healthy lifestyle magazine to gain trust and positive word of mouth from the target audiences. These people who read the healthy lifestyle magazine would likely to become an opinion leader for other consumers. Thus, positive word of mouth from these opinion leaders is very important. Purchasing suitable, enough advertising space and position in magazine is important. Space and position should be decided with considerations on budget and impact of the advertisement. In case of Jacobs, there is not much information needed to be provided in the advertisement. Thus, a quarter page of space is actually enough to provide relevant, related and important information. Although Jacobs position as a healthy biscuit, there are many other healthy related activities, foods and others in the magazine. So, position of the advertisement by Jacobs should be focusing on cost rather than good position. This is to save cost of advertisement as magazine is considered a high cost print media. Newspaper Newspaper is the second major form of the print media. It is as popular as the magazine. Newspaper is important for advertisers because there are many readers of newspaper. Moreover, mostly any types of advertisement are suitable to be advertised in the newspaper since there are many sections in a newspaper. Jacobs has been advertising their product through newspapers such as Utusan Malaysia. This act should be continued to send important messages to the readers. One of the reasons newspaper should be used to advertise Jacobs product is its extensive penetration. The type of newspaper Jacobs would advertise is definitely the daily newspaper. As we know, there are many readers read newspaper daily. This shows the high degree of newspaper market coverage. Jacobs as mentioned before, they are selling consumer good, biscuit, newspaper would be very suitable for Jacobs to advertise its product, Original Cracker since a very high population of audiences including the target audiences can be reached. Jacobs should advertise their advertisement in the healthy section of the newspaper to match the target market. People who are concerned on healthy would find information about the knowledge about healthy food, activities and others in the newspaper. When these readers read the advertisement advertised by Jacobs in the health section, they would trust the information given because readers of newspaper trust the information provided by the newspaper. Although the advertising rate for Jacobs which is the retailer advertising rate is already cheaper than the general advertising rate, budget can be save through using a black and white advertisement in the n

Analysis of The Ballad of the Sad Cafe by Carson McCullers :: Carson McCullers Literature Love Essays

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The Home Depot Introduction Retailing building supply stores have become a popular retail industry sector due to increased public awareness and the need of many homeowners for the home improvement products. Back in the 1970s, long before warehouse stores ruled home improvement land, do-it-yourselfers shopped at â€Å"home centers.† These 30,000 square foot stores offered cheaper prices and wider selection of products, about 25,000 more than local hardware stores and eliminated the extra trip to the lumberyard. The dependence of many of these retailers upon the homebuilding industry for much of their business has also been reduced and the warehouse superstores, such as Home Depot, have become more important. The smaller companies in the retail building supply industry are facing economic difficulties as the industry leaders continue to dominate and warehouse super centers are becoming more evident. Company Overview Founded in 1978, The Home Depot is the world largest home improvement retailer and the third largest retailer in the United States followed by Lowe’s Companies, Inc. At the end of fiscal year 1999, the company was operating 930 stores, including 854 Home Depot stores, 15 Expo Design Center stores and 2 Villager’s Hardware stores in the United States; 53 Homes Depot in Canada; 4 Home Depot stores in Chile; and 2 Home Depot stores in Puerto Rico. In addition, they operated wholly owned subsidiaries Apex Supply Company, Georgia Lighting, Maintenance Warehouse and National Blinds and Wallpaper. They approximately employed 201,000 associates at the end of the year. The company has been publicly held since 1981. In 1978 when Bernard Marcus and Arthur Blank, executives with Handy Dan Home Improvement Centers, found themselves out of work after a corporate takeover at Handy Dan. Joined by Ronald Brill another Handy Dan employee; and Pat Farrah, former owner of Homeco, the world’s first home improvement warehouse, they mapped out plan for a bigger and better store catering to the needs of do-it-yourselfers. These Warehouse type stores, each averaging about 130,000 square feet, stock 40,000 to 50,000 home improvement products and are aimed mainly at the do-it-yourself trade. The stores however also attract many professional-building contractors. Products include lumber, floor and wall covering, hardware, paint, plumbing supplies, and tools. Home... ...eferences Lowe’s Companies, Inc. Declares Cash Dividend, PR Newswire, June 12, 2000 In an Expansion Mode, Lowe’s Sharpens its Customer Focus, The Weekly Newspaper for the Home Furnishing Network, June 5, 2000 p19 Lowe’s Companies Inc., The wall Street Journal, June 1, 2000 Lowe’s Outlines Focus on Customers at Annual Meeting, Pr Newswire, May 26, 2000 Lowe’s Eyes Markets for Growth, Corporate Financing Week, April 17, 2000, p3 Retailing building supply industry, The value Line Investment Survey, April 14,2000, p881 Lowe’s Annual Report, Fiscal Year 1999, Available at: http://www.Lowes.com/ Home Depot Annual Report, Fiscal Year 1999, Available at: http://homedepot.com/ Customer Service that is above and beyond, Philadelphia Business Journal, April 7, 2000 p42 We’re No.1 The Market Loves Top Dogs. Should you?, Fortune, March 6,2000 p446 The Home Depot reports 29% Increase in First Quarter Net Earning; Comparable Store Sales up 7%, PR Newswire, May 16, 2000 The Home Depot Looks to Floor Industry; Test Store Opens in Dallas this Summer, The weekly Newspaper for the Home Furnishing Network, March 27, 2000 p1 Carving a New Niche, Do It Yourself Retailing, September 1999, p49

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The Meaning Of An Inspector Calls by J.B. Priestley J.B.Priestley's "An Inspector Calls" is a good play that attacks the social problems of its time; it contains all the ingredients of a well-made play. This is because it is very dramatic, and it has the attention of the audience. It gets this by the use of climaxes, the slow plot of a detective with persevering style. Despite this the author is concerned with the darker side of the world. The play is Priestley's attempt to try to say this. Priestley sees the country as not very truthful and neglecting its responsibilities. The members of the Birling family are only concerned with them selves over others. They are responsible for the young woman's' death by treating her different; and show what Priestley is trying to say, and is fighting against. " An Inspector Calls" is a well-made play because it contains many factors that sustain attention of the audience. One of the factors that makes the play captivating is the use of climax, the way it keeps the audience on the edge of their seats all the way through; it is quite slow to gather the plot and then finally has a powerful climax, for example the way the Inspector extracts small pieces of information from the family and slowly puts the picture together and narrows it down to the guilty person as the climax. He misleads the family until they are all contradicting one another. He keeps the audience guessing all the way through the play, and as clues are solved the culprit becomes clearer, but as soon as one thinks he or she knows who it is Priestley cleverly switches to another character. This makes the audience very interested in the action that is happening. The strange appearance of the Inspector when the Birlings are having a celebration party, and Mr Birling is giving a speech on how the modern man should be. The Inspector steps in almost as he was prepared to challenge Mr Birling; this seems to bring up facts about the

The Three Tier Essay

The five-paragraph essay is a form of written argument. It is a common requisite in assignments in American schools. The format requires an essay to have five paragraphs: one introductory paragraph, three body paragraphs with support and development, and one concluding paragraph. Because of this structure, it is also known as a hamburger essay, one three one or a three tier essay. The introduction serves to inform the reader of the basic premises, and then to state your thesis, or central idea. When a thesis essay is applied to this format, the first paragraph typically consists of a narrative hook, followed by a sentence that introduces the general theme, then another sentence narrowing the focus of the one previous. (If the author is using this format for a text-based thesis, then a sentence quoting the text, supporting the essay-writer's claim, would typically go here, along with the name of the text and the name of the author. Example: â€Å"In the book Night, Elie Wiesel says†¦ â€Å"). After this, the author narrows the discussion of the topic by stating or identifying a problem. Often, an organizational sentence is used here to describe the layout of the paper. Finally, the last sentence of the first paragraph of such an essay would state the thesis the author is trying to prove. The thesis is often linked to a â€Å"road map† for the essay, which is basically an embedded outline stating precisely what the three body paragraphs will address and giving the items in the order of the presentation. Not to be confused with an organizational sentence, a thesis merely states â€Å"The book Night follows Elie Wiesel's journey from innocence to experience,† while an organizational sentence directly states the structure and order of the essay.

Senior Nuts

Human beings are born with numerous natural instincts; yet, none is as basic as the instinct of survival. Though many people may never need it, it is an invaluable knowledge given to us by God. Humans are born to live and consequently they are born with the ability to survive. When we talk about ‘survival skills’ we consider ways in which we can fulfill our most urgent needs in any situation. Via many years of societal evolution, we have lost our ability to provide for ourselves if we don’t have access to a store, and have become ignorant on how to survive in the wilderness.If you can find food and water, and you can make fire and shelter, then you can survive in the wilderness. And when it comes time to find your way out of your situation, you will need to know how to navigate without a phone, gps, compass, or map. However, should you find yourself lacking one of these five components; you will not survive, or ecape, unless the void is compensated. It is a simple fact that if you do not eat then you will not live. However, finding food is much more complicated than it seems. The methods for finding and getting hold of wild food in a particular kind of country usually require detailed local knowledge† (Bridge 270). Unfortunately, when in a survival situation detailed knowledge of an area and its edible plants is not always an asset. In addition, it is rare for you to have a fishing pole or any kind of hunting equipment. Thus, you might find yourself literally up the creek without a paddle. However, there are a few ways to find food, and a few well-known plants that are edible. First of all, you must take advantage of your location.It can be difficult to catch animals on land thus you must find edible plants. Among the well-known edible plants are blackberries, black walnuts, cattail, daylily buds, hickory nuts, acorns, and morning glory leaves (Edible). However, it is often difficult to discern these edible plants from their poisonous peers. There is an edibility test you can use when faced with this situation. You must simply take a plant and rub it on a sensitive part of your body, the inside of the wrist for example, and wait fifteen minutes.If there isn't any adverse effect then you should chew a very small amount of the plant for five minutes and see if there is any adverse effect. If, after this, you still feel fine then swallow the plant and wait eight hours. If you are still feeling okay then eat a small handful and wait another eight hours. If nothing happens then it is okay for you to eat the plant sparingly. (Edibility Test) Some other tips for finding edible food include avoiding all plants with white sap, tiny hairs, umbrella shaped flowers and white or green berries.In addition, you should stay away from mushrooms and fungi, plants with bulb roots and fruits from plants with shiny leaves. Aggregate berries such as raspberries are always edible, as are single fruits on a stem. With this information y ou can find food and pass step one of surviving. However, it is very important that if a water source is not available you should not eat because water is required for digestion (Equipped). The second step to surviving is finding, or creating shelter. Exposure to extreme heat or cold can result in death from only three hours of exposure.Consequently, finding a shelter or constructing you out of the resources around you is vital. An example of this is when a married couple and their young child found themselves stranded in a snow bank. Before going out to seek help the man built his wife and child a cave in the snow. Without this cave, the man's family would have almost certainly died (Survival). Regardless of the scenario, a shelter is needed and should be constructed in a safe environment. You should avoid camping in meadows because of the mosquitoes and you should be cautious of animal shelters.Shelters can also be constructed out of tarps, tree branches, and snow. It is unfortuna te that humans have destroyed so much nature because we have made it harder for ourselves to survive by ruining trees, creating paths and destroying natural shelters. â€Å"It is rare than an overhanging rock that serves as a good shelter is even capable of being found these days† (Bridge 174). Perhaps the most important asset for survival is water. It would be a miracle if you survived for more than three days without water and there is no substitute for it. It is imperative that when driven by thirst you do not drink seawater, blood, or urine.These fluids will only hasten dehydration (Survival). In addition, you must know that thirst itself is not good indicator of hydration levels. You can be dehydrated and lack thirst. â€Å"Dark colored urine is the most reliable indication of significant dehydration† (Equipped). There are many ways to find water, but you should not push yourself too far. Rationing sweat is just as important as rationing water. You can find water by collecting dew or melting snow. You should avoid consuming un-melted snow because it lowers your body temperature. Follow animal tracks downhill; they might lead to a watering hole.Also, if you find yourself in an arid area, you should dig to find water. Even in a desert you can find water. Simply dig a hole in the sand, covering and suspending a plastic bag into it and collecting water, which condenses at the bottom of the plastic container. If bad comes to worse, you should not avoid drinking water that might be contaminated. Only do so as a last resort. An intestinal problem is much friendlier when contrasted with death (Equipped). For nearly every situation, fire will be the essence of your survival. Fire is the Swiss-army-knife of wilderness survival. It can play multiple roles.It provides warmth, and comfort, while cooking and preserving food. It also purifies water, signals for help, and provides protection from animals. †It can be a psychological boost by providing peace of mind, and companionship†. (FireCraft) To make a fire, you need to understand the mechanics of fire, and how it works. †Fuel ( in a nongaseous state)does not burn directly. † When heat is applied to the fuel, it creates a gas which, when mixed with air, burns. There are many types of fire structures, which can all be equally successful. The tepee style is the simplest, both to explain and to build.To make a tepee fire, you will arrange a tinder ball and stack small sticks around it in a cone shape. You will light it in the middle, causing the tinder ball to burn which catches the twigs on fire that then fall inward fueling the fire further. Once you are able and willing to escape the wilderness, you will need to figure out which way is north. An easy way of doing so is to create a make-shift compass rose on the ground. You can make this by sticking a leafless branch, which will cast a definite shadow, in the ground and marking the tip of the shadow, which g ives you the west heading.Wait for about fifteen minutes and mark the new point, giving you the east heading. Now stand with the west to your left and east to your right. You are now facing north. When on the move, be sure to leave yourself plenty of daylight to setup camp and to build a fire. With food, water, shelter and fire you can survive in the wilderness. Yet, in order to find these things you must try to maintain a positive mental attitude (Equipped). If you find yourself in a survival situation, you must prioritize: water then shelter then food. Never give up.As easy as giving up might seem when faced with death and lacking hope, you must keep on trying and you must think. Do not waste energy by doing before thinking. You must not panic. Your courage, resolution, self – discipline and the endurance have kept you sane, but food, shelter, and the water will keep you breathing. When you are out of the wilderness, be sure to better prepare yourself by always packing equi pment which will make your survival easier on you, and spread the word. Tell others; make sure that they don’t go through what you have just escaped from. Senior Nuts Human beings are born with numerous natural instincts; yet, none is as basic as the instinct of survival. Though many people may never need it, it is an invaluable knowledge given to us by God. Humans are born to live and consequently they are born with the ability to survive. When we talk about ‘survival skills’ we consider ways in which we can fulfill our most urgent needs in any situation. Via many years of societal evolution, we have lost our ability to provide for ourselves if we don’t have access to a store, and have become ignorant on how to survive in the wilderness.If you can find food and water, and you can make fire and shelter, then you can survive in the wilderness. And when it comes time to find your way out of your situation, you will need to know how to navigate without a phone, gps, compass, or map. However, should you find yourself lacking one of these five components; you will not survive, or ecape, unless the void is compensated. It is a simple fact that if you do not eat then you will not live. However, finding food is much more complicated than it seems. The methods for finding and getting hold of wild food in a particular kind of country usually require detailed local knowledge† (Bridge 270). Unfortunately, when in a survival situation detailed knowledge of an area and its edible plants is not always an asset. In addition, it is rare for you to have a fishing pole or any kind of hunting equipment. Thus, you might find yourself literally up the creek without a paddle. However, there are a few ways to find food, and a few well-known plants that are edible. First of all, you must take advantage of your location.It can be difficult to catch animals on land thus you must find edible plants. Among the well-known edible plants are blackberries, black walnuts, cattail, daylily buds, hickory nuts, acorns, and morning glory leaves (Edible). However, it is often difficult to discern these edible plants from their poisonous peers. There is an edibility test you can use when faced with this situation. You must simply take a plant and rub it on a sensitive part of your body, the inside of the wrist for example, and wait fifteen minutes.If there isn't any adverse effect then you should chew a very small amount of the plant for five minutes and see if there is any adverse effect. If, after this, you still feel fine then swallow the plant and wait eight hours. If you are still feeling okay then eat a small handful and wait another eight hours. If nothing happens then it is okay for you to eat the plant sparingly. (Edibility Test) Some other tips for finding edible food include avoiding all plants with white sap, tiny hairs, umbrella shaped flowers and white or green berries.In addition, you should stay away from mushrooms and fungi, plants with bulb roots and fruits from plants with shiny leaves. Aggregate berries such as raspberries are always edible, as are single fruits on a stem. With this information y ou can find food and pass step one of surviving. However, it is very important that if a water source is not available you should not eat because water is required for digestion (Equipped). The second step to surviving is finding, or creating shelter. Exposure to extreme heat or cold can result in death from only three hours of exposure.Consequently, finding a shelter or constructing you out of the resources around you is vital. An example of this is when a married couple and their young child found themselves stranded in a snow bank. Before going out to seek help the man built his wife and child a cave in the snow. Without this cave, the man's family would have almost certainly died (Survival). Regardless of the scenario, a shelter is needed and should be constructed in a safe environment. You should avoid camping in meadows because of the mosquitoes and you should be cautious of animal shelters.Shelters can also be constructed out of tarps, tree branches, and snow. It is unfortuna te that humans have destroyed so much nature because we have made it harder for ourselves to survive by ruining trees, creating paths and destroying natural shelters. â€Å"It is rare than an overhanging rock that serves as a good shelter is even capable of being found these days† (Bridge 174). Perhaps the most important asset for survival is water. It would be a miracle if you survived for more than three days without water and there is no substitute for it. It is imperative that when driven by thirst you do not drink seawater, blood, or urine.These fluids will only hasten dehydration (Survival). In addition, you must know that thirst itself is not good indicator of hydration levels. You can be dehydrated and lack thirst. â€Å"Dark colored urine is the most reliable indication of significant dehydration† (Equipped). There are many ways to find water, but you should not push yourself too far. Rationing sweat is just as important as rationing water. You can find water by collecting dew or melting snow. You should avoid consuming un-melted snow because it lowers your body temperature. Follow animal tracks downhill; they might lead to a watering hole.Also, if you find yourself in an arid area, you should dig to find water. Even in a desert you can find water. Simply dig a hole in the sand, covering and suspending a plastic bag into it and collecting water, which condenses at the bottom of the plastic container. If bad comes to worse, you should not avoid drinking water that might be contaminated. Only do so as a last resort. An intestinal problem is much friendlier when contrasted with death (Equipped). For nearly every situation, fire will be the essence of your survival. Fire is the Swiss-army-knife of wilderness survival. It can play multiple roles.It provides warmth, and comfort, while cooking and preserving food. It also purifies water, signals for help, and provides protection from animals. †It can be a psychological boost by providing peace of mind, and companionship†. (FireCraft) To make a fire, you need to understand the mechanics of fire, and how it works. †Fuel ( in a nongaseous state)does not burn directly. † When heat is applied to the fuel, it creates a gas which, when mixed with air, burns. There are many types of fire structures, which can all be equally successful. The tepee style is the simplest, both to explain and to build.To make a tepee fire, you will arrange a tinder ball and stack small sticks around it in a cone shape. You will light it in the middle, causing the tinder ball to burn which catches the twigs on fire that then fall inward fueling the fire further. Once you are able and willing to escape the wilderness, you will need to figure out which way is north. An easy way of doing so is to create a make-shift compass rose on the ground. You can make this by sticking a leafless branch, which will cast a definite shadow, in the ground and marking the tip of the shadow, which g ives you the west heading.Wait for about fifteen minutes and mark the new point, giving you the east heading. Now stand with the west to your left and east to your right. You are now facing north. When on the move, be sure to leave yourself plenty of daylight to setup camp and to build a fire. With food, water, shelter and fire you can survive in the wilderness. Yet, in order to find these things you must try to maintain a positive mental attitude (Equipped). If you find yourself in a survival situation, you must prioritize: water then shelter then food. Never give up.As easy as giving up might seem when faced with death and lacking hope, you must keep on trying and you must think. Do not waste energy by doing before thinking. You must not panic. Your courage, resolution, self – discipline and the endurance have kept you sane, but food, shelter, and the water will keep you breathing. When you are out of the wilderness, be sure to better prepare yourself by always packing equi pment which will make your survival easier on you, and spread the word. Tell others; make sure that they don’t go through what you have just escaped from.

Admission Essay & Medical

Why are you interested in entering this major or field? I am interested for this field because I find it noble and very fascinating. Without the Radiologic Technician, nobody understands the use of x-rays and how it works. This profession would give me the ability to understand more on x-rays and other related and important topics.2. What are your goals after you graduate from Harcum? After I graduate from Harcum, I will immediately practice my profession as Radiologic Technician and serve people who need my service. At the same time, I will educate myself more or have an advance studies which is related to Radiology to update myself about newfangled technology and be a better Radiologic Technician. 3. How can Harcum assist you in attaining your goals?I consider Harcum as a good match for my learning because it is a college that has so much to offer. I strongly believe that the professors and facilities here are well-equipped which are able to assist and cater the needs of the studen ts.One thing that attracts me most in this college is the way the professors teach their students. This is the college too which has close cooperation with the community which serves to the functioning of modern education. We all know that the community needs the school as a positive force for social and economic betterment.There are many problems in the community, such as those relating to health, economic, and social problems, that can be solved by educative process. This college is one agency in the community equipped to lead in the solution of problems.I believe that Harcum College can be useful in promoting and improving community life and conditions and which will enable less fortunate people to live richer, fuller, and better everyday lives, as well as on the development of techniques of their studies.I also believe that this college enhanced my skills, abilities, and attitudes to be more learned and extend it to the community. The university does not only educate the student s academically but it is concerned too with the interaction of human individuals and their environment. In addition, the university is concerned with producing growth or changes in human knowledge, skills, abilities, attitudes, feelings, morals, and habits of every type.

Effectiveness of Ra 8049 or Anti-Hazing Law Essay

Under the Anti-Hazing Law, hazing is defined as â€Å"an initiation rite or practice as a prerequisite for admission into membership in a fraternity, sorority or organization by placing the recruit, neophyte or applicant in some embarrassing or humiliating situations such as forcing him to do menial, silly, foolish and other similar tasks or activities or otherwise subjecting him to physical or psychological suffering or injury. The physical, mental and psychological testing and training procedure and practices to determine and enhance the physical, mental and psychological fitness of prospective regular members of the Armed Forces of the Philippines and the Philippine National Police as approved by the Secretary of National Defense and the National Police Commission duly recommended by the Chief of Staff, Armed Forces of the Philippines and the Director General of the Philippine National Police [are not] considered as hazing†. (Section 1) Requirements 1. No hazing or initiation rites in any form or manner by a fraternity, sorority or organization shall be allowed without prior written notice to the school authorities or head of organization 7 days before the conduct of such initiation. The written notice shall indicate: 1) the period of the initiation activities which shall not exceed 3 days, shall include 2) the names of those to be subjected to such activities, and shall further contain 3) an undertaking that no physical violence be employed by anybody during such initiation rites. (Section 2) 2. The head of the school or organization or their representatives must assign at least 2 representatives of the school or organization, as the case may be, to be present during the initiation. It is the duty of such representative to see to it that no physical harm of any kind shall be inflicted upon a recruit, neophyte or applicant. (Section 3) Liability for Hazing Section 4 of the Anti-Hazing Law defines those criminally liable as principals and accomplices. Criminal Liability 1. If the person subjected to hazing or other forms of initiation rites suffers any physical injury or dies as a result thereof, the officers and members of the fraternity, sorority or organization who actually participated in the infliction of physical harm shall be liable as principals. The person or persons who participated in the hazing shall suffer: 1) The penalty of reclusion perpetua (life imprisonment) if death, rape, sodomy or mutilation results there from. 2) The penalty of reclusion temporal in its maximum period (17 years, 4 months and 1 day to 20 years) if in consequence of the hazing the victim shall become insane, imbecile, impotent or blind. 3) The penalty of reclusion temporal in its medium period (14 years, 8 months and one day to 17 years and 4 months) if in consequence of the hazing the victim shall have lost the use of speech or the power to hear or to smell, or shall have lost an eye, a hand, a foot, an arm or a leg or shall have lost the use of any such member shall have become incapacitated for the activity or work in which he was habitually engaged. 4) The penalty of reclusion temporal in its minimum period (12 years and one day to 14 years and 8 months) if in consequence of the hazing the victim shall become deformed or shall have lost any other part of his body, or shall have lost the use thereof, or shall have been ill or incapacitated for the performance on the activity or work in which he was habitually engaged for more than 90 days. 5) The penalty of prison mayor in its maximum period (10 years and one day to 12 years) if in consequence of the hazing the victim shall have been ill or incapacitated for the performance on the activity or work in which he was habitually engaged for more than 30 days. 6) The penalty of prison mayor in its medium period (8 years and one day to 10 years) if in consequence of the hazing the victim shall have been ill or incapacitated for the performance on the activity or work in which he was habitually engaged for 10 days or more, or that the injury sustained shall require medical assistance for the same period. 7) The penalty of prison mayor in its minimum period (6 years and one day to 8 years) if in consequence of the hazing the victim shall have been ill or incapacitated for the performance on the activity or work in which he was habitually engaged from 1 to 9 days, or that the injury sustained shall require medical assistance for the same period. 8) The penalty of prison correccional in its maximum period (4 years, 2 months and one day to 6 years) if in consequence of the hazing the victim sustained physical injuries which do not prevent him from engaging in his habitual activity or work nor require medical attendance. 2. If the hazing is held in the home of one of the officers or members of the fraternity, group, or organization, the parents shall be held liable as principals when they have actual knowledge of the hazing conducted therein but failed to take any action to prevent the same from occurring. 3. The officers, former officers, or alumni of the organization, group, fraternity or sorority who actually planned the hazing although not present when the acts constituting the hazing were committed shall be liable as principals. A fraternity or sorority’s adviser who is present when the acts constituting the hazing were committed and failed to take action to prevent the same from occurring shall be liable as principal. The presence of any person during the hazing is prima facie evidence of participation therein as principal unless he prevented the commission of the acts punishable herein. Accomplices The school authorities including faculty members who consent to the hazing or who have actual knowledge thereof, but failed to take any action to prevent the same from occurring shall be punished as accomplices for the acts of hazing committed by the perpetrators. Liability of Owners of the Hazing venue The owner of the place where hazing is conducted shall be liable as an accomplice, when he has actual knowledge of the hazing conducted therein but failed to take any action to prevent the same from occurring. Administrative Liability The responsible officials of the school or of the police, military or citizen’s army training organization, may impose the appropriate administrative sanctions on the person or the persons charged under this provision even before their conviction. The maximum penalty herein provided shall be imposed in any of the following instances: 1. When the recruitment is accompanied by force, violence, threat, intimidation or deceit on the person of the recruit who refuses to join; 2. When the recruit, neophyte or applicant initially consents to join but upon learning that hazing will be committed on his person, is prevented from quitting; 3. When the recruit, neophyte or applicant having undergone hazing is prevented from reporting the unlawful act to his parents or guardians, to the proper school authorities, or to the police authorities, through force, violence, threat or intimidation; 4. When the hazing is committed outside of the school or institution; or 5. When the victim is below 12 years of age at the time of the hazing. The law states that it applies to the president, manager, director or other responsible officer of a corporation engaged in hazing as a requirement for employment in the manner above mentioned. Lastly, the law specifies that any person charged is not entitled to the mitigating circumstance that there was no intention to commit so grave a wrong. Had the Anti-Hazing been in place in 1991, those acquitted of causing Lenny Villa’s death may still be languishing in jail. (Although, perhaps, had our prosecutors been more diligent in their prosecution of all accused in the death of Lenny Villa, there would at least have been more than 5 convictions – even without the Anti-Hazing Law.) But why do hazing deaths continue to occur despite the law? It is significant to note that the Supreme Court decision on the hazing-death of Lenny Villa, as quoted above, recognizes that: the hazing â€Å"rituals were performed with Lenny’s consent† and â€Å"even after going through Aquila’s grueling traditional rituals during the first day, Lenny continued his participation and finished the second day of initiation.† The law cannot prohibit some people from wanting to belong and willing to tolerate certain rituals to be accepted as a member of a group, nor can the law prevent some people’s inclination to violence or abuse. So at all times, the willing neophyte’s welfare depends on being hazed by a group of non-violent handlers. But that is never guaranteed. Since the risk exists that the neophyte will be hazed by a group of people prone to violence by nature, by pressure or some substance, it may be all left to the individual (or the family rearing him/her) to eliminate that risk by declining the membership (or convincing said individual to decline) as early as possible. We must see hazing as much more than a legal issue, say, like drugs. It is not enough to stop drug production and trafficking. People must learn to just say â€Å"No.† Those inclined to join should be aware that certain activities benignly termed as rites of passage may very well lead to funeral rites, of their own. (Siesta,2012) Statement of the Problem The purpose of the study was to investigate the effectiveness of a Fraternity or Sorority in a specific area, the benefits that an individual get from joining it and how it should be observed. Specifically, it sought answers to the following questions: 1. How effective is Republic Act 8049: Anti-Hazing Law? 2. Are the rules and limitations on practicing initiation rites under RA 8049 properly observed? 3. What are the perceived solutions proposed by the respondents to resolve the lack of implementation of RA 8049? Conceptual Framework 1. Hazing – Section 1. Hazing, as used in this Act, is an initiation rite or practice as a prerequisite for admission into membership in a fraternity, sorority or organization by placing the recruit, neophyte or applicant in some embarrassing or humiliating situations such as forcing him to do menial, silly, foolish and other similar tasks or activities or otherwise subjecting him to physical or psychological suffering or injury. The term â€Å"organization† shall include any club or the Armed Forces of the Philippines, Philippine National Police, Philippine Military Academy, or officer and cadet corp of the Citizen’s Military Training and Citizen’s Army Training. The physical, mental and psychological testing and training procedure and practices to determine and enhance the physical, mental and psychological fitness of prospective regular members of the Armed Forces of the Philippines and the Philippine National Police as approved ny the Secretary of National Defense and the National Police Commission duly recommended by the Chief of Staff, Armed Forces of the Philippines and the Director General of the Philippine National Police shall not be considered as hazing for the purposes of this Act. 2. Rules and Limitation – Section 2. No hazing or initiation rites in any form or manner by a fraternity, sorority or organization shall be allowed without prior written notice to the school authorities or head of organization seven (7) days before the conduct of such initiation. The written notice shall indicate the period of the initiation activities which shall not exceed three (3) days, shall include the names of those to be subjected to such activities, and shall further contain an undertaking that no physical violence be employed by anybody during such initiation rites. Section 3. The head of the school or organization or their representatives must assign at least two (2) representatives of the school or organization, as the case may be, to be present during the initiation. It is the duty of such representative to see to it that no physical harm of any kind shall be inflicted upon a recruit, neophyte or applicant. 4. Problems due to hazing – Physical injury – Damage or harm done to or suffered by a person or thing:   humiliation- The state of being humiliated or disgraced; shame. depression- A psychiatric disorder characterized by an inability to concentrate, insomnia, loss of appetite, anhedonia, feelings of extreme sadness, guilt, helplessness and hopelessness, and thoughts of death. Also called clinical depression psychological disorder- a psychological disorder of thought or emotion; a more neutral term than mental illness death – a permanent cessation of all vital functions; the end of life. 4. Strict implementation of the R.A 8049 or the Anti-Hazing Law shall be observed by the government because sometimes the government forget about this Republic Act and set it aside. Significance of the Study T he researcher considered the following institutions that will sort benefit of the study. These are the following: Government for them to take action and lessen the crimes that were brought up by unlawful initiation process. Society gives awareness to what are the rules and limitations that should be observed in the initiation process. Neophyte gives them awareness and let them understand what the legal procedures in conducting initiation process are. Future Researchers results of this study maybe used as reference by future researchers. Scope and Delimitation of the Study The parameters of the study pertain to the effectiveness and implementation of Republic Act 8049 which is known to be the Anti-Hazing Law. The researcher studies about the perception of law-makers and individuals expert in the field of law. The researcher prepared interview questions that will be answered by 5 or more respondents which happen to be law-makers and individuals expert in the field of law. The set of questions prepared by the researchers are bound with the questions in the statement of the problem, for example how effective is Republic Act 8049: Anti-Hazing Law, are the rules and limitation in conducting initiation rites are properly observed. Definition of terms Accomplice refers to one who knowingly, voluntarily, or intentionally, and with common intent and criminal purpose shared with the principal offender, solicits or encourages another to commit a crime or assists or attempts to assist in its planning and execution. Brotherhood refers to an association of men, such as a fraternity or union, united for common purposes. Congeniality refers to having the same nature, disposition, or tastes. Connation refers to a commonly understood subjective cultural or emotional association that some word or phrase carries, in addition to the word’s or phrase’s explicit or literal meaning, which is its denotation. Conviviality refers to fond of feasting, drinking, and good company; sociable. Curriculum refers to all the courses of study offered by an educational institution. Disdained refers to regard or treat with haughty contempt; despise. Dissipation refers to wasteful expenditure or consumption Fraternity refers to a chiefly social organization of men students at a college or university, usually designated by Greek letters. Freemason refers to an international fraternal and charitable organization with secret rites and signs. Initiation refers to a ceremony, ritual, test, or period of instruction with which a new member is admitted to an organization or office or to knowledge. Insignia refers to a badge of office, rank, membership, or nationality; an emblem. Law refers to a rule of conduct or procedure established by custom, agreement, or authority. Masonry refers to a work done by a mason. Menial refers to a person who has a servile or low nature Neophyte refers to a novice or beginner Protection refers to the state of being protected. Solidarity refers to a union of interests, purposes, or sympathies among members of a group; fellowship of responsibilities and interests. Sorority refers to a chiefly social organization of women students at a college or university, usually designated by Greek letters.